Search Engine Optimization – It is a process which affects a visibility of websites on the webpage in search engines, natural or unpaid organic search result.
Type of SEO –
We use two types of search engine optimization –
OFF Page SEO – In which we advertise on other websites through link button. The aim of this type is traffic & advertisement. We have to create links on other websites.
We make links through various kind of OFF Page activities, which are as follows-
- Directory Submission
- Bookmark Submission
- Article Submission
- Blog creation & posting
- Blog Commenting
- Press Release Submission
- Forum Posting
- Classified Ads Posting
- Profile Creation
- Local Business Listing
- RSS Submission
- Bookmark Syndication
- Link Wheel Creation
- Guest Blogging or Guest Posting
- ON Page SEO – In which we make changes in our websites though Title & Meta.
We use various activities in ON Page also, which are as follows-
- Title Tag
- Meta Tag
- Heading Tag
- Alt Tag (For Image Indexing)
- Keyword Density
- Keyword Proximity
- Keyword Prominence
- Anchor Tag (Link Title Optimization)
- Keywords Research
- OG Tag (Facebook Authentication Protocol )
- Twitter Cards
- GEO-Tag (Location Based Tag)
- Google Analytics
- Google Webmaster
- Sitemaps (XML, HTML, TXT)
- Robots File
- WWW Redirection
- Index Page Redirection
- Broken link or Dead link Optimization
SEO Techniques –
As per the Google webmaster guidelines, we use three types of SEO techniques-
- White Hat SEO –
This technique strictly follow the webmaster’s guidelines. This access to search rules work done.
- Black Hat SEO –
This technique does not follow the webmaster’s guidelines. Access to search engine work is not done. In which we use a lot of black hat techniques like Buying link, Link exchange, Reciprocal links, Cloaking, Hidden text etc.
- Grey Hat SEO –
The mixture of black hat and white hat is called a grey hat SEO. Normally SEO experts are used grey hat SEO to get the highest ranking of the keywords.
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