Here we will discuss about the theory of Google AdSense and AdMob, which is very helpful to earn through digital marketing. Google AdSense has become really popular. Currently, there are multiple ways to monazite the website traffic, where most of the traction is related to advertisements of third-party products and various services to the visitors of the website. A number of programs related to advertising can help websites earn a massive amount; one of the most popular out of the lot is Google AdSense. This was the advertising program which was launched in the middle of 2003 by Google, and at present, it is considered one of the most well-known advertising programs of advertisements over the internet. It is known to provide an excellent opportunity for webmasters and site owners to effectively monetise the traffic.
Another product launched by Google is the very famous Google AdMob. It basically helps in placing and positioning Ads in the network of mobile network, which in turn allows the Android app to monetise. To start earning, one needs to integrate AdMob into the Android app. Currently, mobile marketing is on a high and advertising it properly will give proper returns. Through Google AdMob, one can easily advertise on mobile applications through the online community of advertisements. Google AdMob is mainly meant for the publishers and the developers of the ads to earn money. You earn ad revenue when a user views or clicks your ads. To use AdMob in your apps, you will need to use the Google Mobile Ads SDK.
The difference between the two is that AdSense is used by website publishers to earn money by displaying the relevant ads on their websites, whereas AdMob helps developers to make money by publishing the ads on mobile applications.
Advantages of Google AdSense and AdMob
There are a number of advantages of both Google AdSense and AdMob, which are:
A. Google AdSense:
- Due to its evergreen popularity, a number of advertisers and publishers use and take advantage of the websites. Currently, 10 million+ + individuals use the website, which has helped this website to get monitored extremely well.
- Security currently is a major concern for both advertisers and publishers. Google, through its AdSense, acts as an intermediary between the two parties, which are advertisers and publishers. It helps in providing a clear picture with utmost transparency.
- AdSense gives users a plethora of options to choose from. It gives many options to the advertisers, which help them run texts, images, HTML ads, video ads, and various other things in varied sizes. It gives publishers a chance to experiment with the various ad types and, in the end, figure out which one drives most of the revenue.
B. Google Admob:
- Maximisation of revenue is the sole purpose of any organisation, be it digital or not, or if it has an online presence or not. AdMob has a network of millions, which helps the apps start earning revenue from the ads. This chunk of revenue forms a major part of the total revenue and hence, ends up contributing a significant share.
- Ad formatting is extremely important. Nobody would want to have several ads that have no meaning just for the purpose of earning. Ad positioning is extremely important in helping to position the ad properly and give it a valuable meaning.
On one hand, the process of AdSense working is very simple and free from all complexities. The user just needs to create an AdSense account, then insert a small code in the website page and just get started. Google will then start displaying all the targeted ads on the page, which are either considered relevant to the content of the website or to the past searches of the users based on algorithms. Yes, of course, there are some guidelines of Google that should be followed to activate the AdSense account.
On the other hand, the usage and integration of AdMob are way simpler than AdSense. At present, it has a variety of 4 different types of ads, such as banner Ads, Native Ads, Rewarded Ads, and Interstitial Ads. Google AdSense and AdMob play a vital role in earning either from websites or mobile applications.
Apart from that, there is another method to earn, which is Google AdWords. To know more, visit us.